the Great Fruit

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DIY PROduction is curated by wild is & add word.
Since 2011. Our work can be divided in two sections:

VIDEO & DESIGN

Video types:

Music video † Fashion film † Promo † Post-promo † Campaign † Doc † Showcase † Backstage † Teaser † Commercial † Report …

Design sorting:

Brand identity † Digital † Instagram design † Magazine † Book † Print † Special project † Web-site † Merch † Fashion † Art…

Brands we worked with: YSL, BMW, Cadillac, adidas Originals, Hennessy, H&M, Puma, PAIRS, Interview Russia, Tsvetnoy Central Market, KM20, Два Мяча, eclectic, пакет картошки, LETASCA, by Stolie, ГОСТ Звук, Wicked Bass Records, POEXXXALI, Local Talk Records, New Flesh Records, Утро…

Press about ass us:
The reason for that authenticity is not only careful production work but The Great Fruit’s passion for what they do — and the fact... > Calvertjournal.

The Great Fruit started in 2011 as a small design studio set up by Valdis Bielykh and Ed Blagievsky... > i-d.vice.com.

The Great Fruit direct the second music video off the “Of No Memory” EP. >INRUSSIA.

The Great Fruit are not focused on accessibility or being formatted for a wider audience. > Fuckingyoung.

Our “badtrip” under the radar at Highsnobiety.

По-русски: Afisha, mixmag, knife.media, Colta, the Flow, furfur, W-O-S.

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2019   Doc   Music video   Video
2019   Art   Design   Fashion   Instagram design   Merch   Print
2019   Art   Brand identity   Design   Wild † Is
2019   Music video   Promo   Wild † Is

POEXXXALI 2: vinyl, pack & booklet design

Second release of POEXXXALI.
KNIFE.MEDIA about it.

Vinyl Mers 130p. Shop online 24/7 worldwire sheeping or DIGstore at Moscow.

Pack half2half:

“Twice a dinosaur” artwork by Alina Vinogradova.
Design by wild is.

Original canvas by Alina Vinogradova. Photo by Alexey Nikishin.

$hitty booklet inside:

“Dogz don’t give a $hit” backstage & cover photo by Maria Persheeva.
Bone$ “nevercome” drawings by Vladick Shuba. 

Centrale poster photo by Timofey Kolesnikov.

Not 4 sale edition.
Only 30p.:

Pack, booklet & vinyl designed by wild is of theGF.

© 2019 the Great Fruit.
Photos by Alex Kulikov.

2019   Art   Book   Design   Fashion   Magazine   Merch   Print   Wild † Is

Cycle jersey №2

Special COOLlaboratio of MOSKOVSTYLE Cycling Team & POEXXXALI band by the GF.
Not 4 sale.

Designed by wild is.
Produced by veter.

SPEZIAL 4 MOSKOVSTYLE:

2019   Art   Design   Fashion   Merch   Print   Wild † Is
2019   Art   Music video   Video

«Кинофорум» trailer for V-A-C

«Кинофорум» — rare films fest by V–A–C foundation.
Trailer produced by the Great Fruit, soundtrack by POEXXXALI.

В «Юности» пройдет кинофорум «От себя»

2019   Commercial   Promo   Teaser   Video   Wild † Is
2019   Art   Design   Fashion   Instagram design   Print   Wild † Is

Moscow Underground | Ep 1 of 2 | Boiler Room x Ballantine’s True Music

Our videoz about Rabitza club became a part of this one:

Boiler Room and Ballantine’s spent some time in Moscow meeting the artists, promoters and venue owners who play a key part in the creation of their underground. We hear how growing commercial interests and the negative public perception of nightclubs has led to a string of venue and event closures, but not without retaliation.

The determination to stay strong and build bigger is evident and has pushed different communities even closer together.

Djmag.com about it.

2019   Doc   Report   Video   Wild † Is
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