Eighteen Photographers in England, France, Holland, Iceland, Italy, Ukraine and Russia are given a roll of 35mm film to shoot and send the undeveloped roll along with a title to the curators. Each photographer is paired with a brand and will shoot their pieces on friends, family, models, objects, still life, etc. in adherence with the Dogme ‘16 rules.

Dogme ‘16:

1. Shooting must be done on location, no studios.
2. Props and sets must not be brought in; a location for a certain prop must be chosen where the prop is found.
3. Once a meeting place has been chosen, only the fashion curator can bring clothes, but the subjects must dress themselves and choose their own clothes without further intervention of the fashion curator.
4. Hair or make-up artists are not allowed.
5. Camera must be handheld (no timer, or tripods).
6. Special lighting is forbidden, except for a built in flash.
7. Optical work and filters are forbidden.
8. Temporal and geographic alienation is forbidden.
9. Genre series are not acceptable.
10. Must be shot on 35mm film.
11. No post production.

We apply the dogme ‘95 techniques and reinterpretation of rules to the medium of analogue film.
We refuse budgets, special effects, post-production, modifications and other technical gimmicks that have seen the editorial and photography world saturated with:

We encourage imagery to further explore the story with the objective to engage the observer, not alienate. Photographers, brands, and other people involved will only be listed as “participants”, so the observer will not be biased to one series over another. We do not accept advertising, but only donations towards the limited printing costs. there are no more than 500 copies and it will not go into reprint. this is to show appreciation for the observers who seek to observe.

Publications:
Metal magazine: “the Truth Unravelled”.

Fucking young: “Pairs Project”.

Brand identity, print production, signs & signboards production for So Esthetic Group.

Architectural company “So esthetic group” works with major Ukrainian businesses, foreign entities and individuals. Since 2008 they have completed over 30 architectural and interior design projects, both public and private. For the last 3 years they have been numerously awarded prizes at many design competitions, including Ukrainian “Best project of the year”.

SO ESTHETIC logo is minimalistic & functional.
There is a rhythm and clarity.

Photos by the Village.

POEXXXALI x adidas Originals by the Great Fruit.

You: Limited?
Me: 111 ONLY. Cotton 1000%.

White T-shirt with pu$$ygone designs
by wild is of the Great Fruit.

Photos by Sasha Favorov.

Red cassettes. Only 69. Sold Out.

Cover Illustration by Alina Vinogradina.
Design by wild is of the Great Fruit.
Cassettes production by GoTape.

PAIRS: Darkmenistan based collective POEXXXALI just dropped a new short film/music video that closes band’s first chapter and also celebrates the release of their debut album Vampir is Dead. The music video appears to sum up the completely genreless musical approach of this band, sounding more like an aesthetically curated playlist than an actual album as we know it.

“Vampir is Dead” release at Pairs

Photo by Sasha Favorov.

Knife.media: самый могучий российский музыкальный коллектив последних лет — виртуальная группа «Поехали» — представляет свою дебютную пластинку «Смерть вампира». По словам участников знаменитого ансамбля, музыканта Поко Кокса и клипмейкера Валдиса Белых, этот альбом был записан в 220 году, при участии вампира, красного пистона, додика, Константина Преснякова и многих других жителей Мракограда — столицы республики Даркменистан. Внутри можно обнаружить упырей, советских призраков, КамАЗы с грузом проблем и другие полезные ископаемые, о которых мало кто знает и помнит.

“Vampir is Dead” release at Knife Media

The first season’s last episode:

Thanx to: Artem Letunov, Petr Chinavat, Koka Kokin, Misha Politkovsky, Serg Apollonov, Roman Ruktan, Al Lien, Arvid Kreeger, Valet Pik. Cast: Serg Apollonov, Svetlana Mart, Artem Letunov, Poko Cox, Al Lien, Misha Politkovsky, Nikita Green, wild is. Sign language by Vlad Kolesnikov.

Backstage:

Photos by Misha Politkovsky.

Photos by Sasha Favorov.

MUTUALITY:

Cast: Thomas Callahan, Masha Minogarova, Nikita Green, Arvid Kreeger, Poko Cox, Valdis Bielykh. Thanx to Viktor Glazunov, Ruktan, Tonia Minaeva, Rudeboi, Sergei Jacobson, Sonia Volodchinska

BADTRIP:

10 Under the Radar Tracks to Discover This Week
Sounds like drinking vodka from the bottle to stay warm while staying the night in a rave haunted by well-meaning but spooky Soviet ghosts.

“Badtrip” release at Highsnobiety

Photo by Ulia Pilulia.

Payday — the first music video of POEXXXALI:

Thanx to Artem Letunov, Lesha Semenov, Ilya Dmitriev, Polina Sitkovskaya
Post production by wild is of the Great Fruit

Backstage photo by Nikita Green.

Synthwave, soundtrack, post-punk, hip-hop, russian rock, rap,
comedy songs, death, synthpop, vampire, Moscow:

“Vampir is Dead” streaming:
Bandcamp
iTunes
Deezer
Spotify
YandexMusic

Instagram poexalinavsegda

Fake money for POEXXXALI’s world.
Hooine — nacionalny banknote of Darkmenistan.
Created v centre culture #thegreatfruit by wild is (concept) & Kolya Nemoi (drawings).

Photo by Lolja Nordic.

Photos by Mademuaselle.

Photos by Sasha Favorov.

Photos by Mademuaselle.

Photo by Lolja Nordic.

Photos by Sasha Favorov.

Agency Departament New&Wow Marketing.
Production studio the Great Fruit.

The Great Fruit for Wicked Bass Records.
WB020: Junes “Of No Memory”. B1: Pacing.
Vinyl only.

Special thanx to Alexey Murzov, Cupper E30 drift team & Rabitza club.