5 posts tagged

Brand identity

PAIRS PROJECT: magazine identity & cover design

Eighteen Photographers in England, France, Holland, Iceland, Italy, Ukraine and Russia are given a roll of 35mm film to shoot and send the undeveloped roll along with a title to the curators. Each photographer is paired with a brand and will shoot their pieces on friends, family, models, objects, still life, etc. in adherence with the Dogme ‘16 rules.

Dogme ‘16:

  1. Shooting must be done on location, no studios.
  2. Props and sets must not be brought in; a location for a certain prop must be chosen where the prop is found.
  3. Once a meeting place has been chosen, only the fashion curator can bring clothes, but the subjects must dress themselves and choose their own clothes without further intervention of the fashion curator.
  4. Hair or make-up artists are not allowed.
  5. Camera must be handheld (no timer, or tripods).
  6. Special lighting is forbidden, except for a built in flash.
  7. Optical work and filters are forbidden.
  8. Temporal and geographic alienation is forbidden.
  9. Genre series are not acceptable.
  10. Must be shot on 35mm film.
  11. No post production.

We apply the dogme ‘95 techniques and reinterpretation of rules to the medium of analogue film.
We refuse budgets, special effects, post-production, modifications and other technical gimmicks that have seen the editorial and photography world saturated with:

We encourage imagery to further explore the story with the objective to engage the observer, not alienate. Photographers, brands, and other people involved will only be listed as “participants”, so the observer will not be biased to one series over another. We do not accept advertising, but only donations towards the limited printing costs. there are no more than 500 copies and it will not go into reprint. this is to show appreciation for the observers who seek to observe.

Publications:
Metal magazine: the Truth Unravelled.

Fucking young: Pairs Project.

Feb 25   Add † Word   Brand identity   Design   Fashion   Magazine   Print   Wild † Is

So Esthetic Group: first project of the Great Fruit (2011)

Brand identity, print production, signs & signboards production for So Esthetic Group.

Architectural company “So esthetic group” works with major Ukrainian businesses, foreign entities and individuals. Since 2008 they have completed over 30 architectural and interior design projects, both public and private. For the last 3 years they have been numerously awarded prizes at many design competitions, including Ukrainian “Best project of the year”.

SO ESTHETIC logo is minimalistic & functional.
There is a rhythm and clarity.

Photos by the Village.
Jan 1   Add † Word   Brand identity   Design   Print   Wild † Is

HOOiNE$

Fake money for POEXXXALI’s world.
Hooine — nacionalny banknote of Darkmenistan.
Created v centre culture #thegreatfruit by wild is (concept)Kolya Nemoi (drawings).

Photo by Lolja Nordic.
Photos by Mademuaselle.
Photos by Sasha Favorov.
Photos by Mademuaselle.
Photo by Lolja Nordic.
Photos by Sasha Favorov.
2018   Art   Brand identity   Design   Print   Wild † Is

ГОШ: prints & video (F/W 2014-2015)

ГОШ logo design by the GF.

Concept: classic typography combined with a sport style. It is simple – no matter how you slice it, it revolves around Kremlin. P.S.: Gosha created his collection based on an image of soviet rapper basketball player.

2014   Backstage   Brand identity   Design   Fashion   Print   Video   Wild † Is

HIMOL: brand identity, product design & production, website design & production

Himol produces household chemical supplies
and chemical products for various businesses.

Product design: solvent inks, windshield washer fluid, flaw detection liquid.

To design the whole product range we applied individual abstract style. For each bottle individual material, color and shape were chosen to fit the purpose it serves. Colors and graphics were based on intuitive perception of each product individually, which created an appropriate range of HIMOL products:

Special product design: disinfection liquid.

The brand appeared in April 2014 after the first wave of Ukrainian revolution. Just like the revolution started with Molotov cocktail, the branding started with a bottle of liquid fire starter. Everybody knows that Molotov cocktail is the essential weapon of revolution, and Ukrainian flag became synonymous to civil revolution. So the colors on Ukrainian flag made friends with the fire starter bottle in this project:

Main products design: liquid and gel firestarter.

HIMOL website:

2014   Add † Word   Brand identity   Design   Digital   Print   Web-site   Wild † Is