New + Now = NUW.

Logotype SIGN was created by wild is in collaboration with Timur Zima <3 with using the font by David Gobber (Part of #nguyengobber in Vienna). And here is the WORKFLOW:

New + Now = NUW.

NUW — CONCEPT CONQUEST STORE.
CURRENTLY NUW PROPOSES MORE THAN 1000 CLOTHING & FOOTWEAR ITEMS FROM
A CAREFULLY CURATED SELECTION OF INTERNATIONAL BRANDS like 032c, Snow Peak, nanamica, Carhartt Wip, Manastash, C.P. Company, ROA Hiking, Etudes, Oakley, Suicoke, All in, A.P.C., Hoka One One and so on...

Посмотреть эту публикацию в Instagram

Публикация от Светлана Мамонтова (@lotalota_)

Посмотреть эту публикацию в Instagram

Публикация от DIY PROduction (@great_fruit)

Photos by Ujin SUX.

Посмотреть эту публикацию в Instagram

Публикация от DIY PROduction (@great_fruit)

Посмотреть эту публикацию в Instagram

Публикация от DIY PROduction (@great_fruit)

Посмотреть эту публикацию в Instagram

Публикация от BEST BUY (@nuw.store)

NUW fake abbreviations:
Never Unisex Wardrobe
National Union of Workers.

NUW = Best Buy.

Himol produces household chemical supplies
and chemical products for various businesses.

Product design: solvent inks, windshield washer fluid, flaw detection liquid.

To design the whole product range we applied individual abstract style. For each bottle individual material, color and shape were chosen to fit the purpose it serves. Colors and graphics were based on intuitive perception of each product individually, which created an appropriate range of HIMOL products:

Special product design: disinfection liquid.

The brand appeared in April 2014 after the first wave of Ukrainian revolution. Just like the revolution started with Molotov cocktail, the branding started with a bottle of liquid fire starter. Everybody knows that Molotov cocktail is the essential weapon of revolution, and Ukrainian flag became synonymous to civil revolution. So the colors on Ukrainian flag made friends with the fire starter bottle in this project:

Main products design: liquid and gel firestarter.

HIMOL website: