3 posts tagged

Add † Word

Hi, I’m add word or Edward Blagievskyexplorer* @ the world of classic and canon.
*author, producer & designer.

Currently: working at My Sleeping Gypsy ltd. as brand manager. Designer & project manager at The GF since 2011 till now. Cooperating with brands & productions as independent one.

Some of my projects:

“CGN” & “the NotS” books: design & production

Making/ Typewriting/ Publishing by the Great Fruit.

Proportions of the pages and the set of the bandwere executed according to the canons, established by Johannes Gutenberg and Peter Schaeffer, the pioneers of modern typography. Golden section serves as the basis for this canon.

The author’s world reveals yet another mystery before us. It is not a novel and not a detective. It is an opinion, a point of view, revision of concepts, poetry woven into people’s lives and vice versa.

“Second Skin” cover
2019   Add † Word   Book   Design   Print   Wild † Is

So Esthetic Group: first project of the Great Fruit (2011)

Brand identity, print production, signs & signboards production for So Esthetic Group.

Architectural company “So esthetic group” works with major Ukrainian businesses, foreign entities and individuals. Since 2008 they have completed over 30 architectural and interior design projects, both public and private. For the last 3 years they have been numerously awarded prizes at many design competitions, including Ukrainian “Best project of the year”.

SO ESTHETIC logo is minimalistic & functional.
There is a rhythm and clarity.

Photos by the Village.
2019   Add † Word   Brand identity   Design   Print   Wild † Is

HIMOL: brand identity, product design & production, website design & production

Himol produces household chemical supplies
and chemical products for various businesses.

Product design: solvent inks, windshield washer fluid, flaw detection liquid.

To design the whole product range we applied individual abstract style. For each bottle individual material, color and shape were chosen to fit the purpose it serves. Colors and graphics were based on intuitive perception of each product individually, which created an appropriate range of HIMOL products:

Special product design: disinfection liquid.

The brand appeared in April 2014 after the first wave of Ukrainian revolution. Just like the revolution started with Molotov cocktail, the branding started with a bottle of liquid fire starter. Everybody knows that Molotov cocktail is the essential weapon of revolution, and Ukrainian flag became synonymous to civil revolution. So the colors on Ukrainian flag made friends with the fire starter bottle in this project:

Main products design: liquid and gel firestarter.

HIMOL website:

2014   Add † Word   Brand identity   Design   Digital   Print   Web-site   Wild † Is