the Great Fruit

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DIY PROduction is curated by wild is & add word.
Since 2011. Our work can be divided in two sections:

VIDEO & DESIGN

Video types:

Music video † Fashion film † Promo † Post-promo † Campaign † Doc † Showcase † Backstage † Teaser † Commercial † Report …

Design sorting:

Brand identity † Digital † Instagram design † Magazine † Book † Print † Special project † Web-site † Merch † Fashion † Art…

Brands we worked with: YSL, BMW, Cadillac, adidas Originals, Hennessy, H&M, Puma, PAIRS, Interview Russia, Tsvetnoy Central Market, KM20, Два Мяча, eclectic, пакет картошки, LETASCA, by Stolie, ГОСТ Звук, Wicked Bass Records, POEXXXALI, Local Talk Records, New Flesh Records, Утро…

Press about ass us:
The reason for that authenticity is not only careful production work but The Great Fruit’s passion for what they do — and the fact... > Calvertjournal.

The Great Fruit started in 2011 as a small design studio set up by Valdis Bielykh and Ed Blagievsky... > i-d.vice.com.

The Great Fruit direct the second music video off the “Of No Memory” EP. >INRUSSIA.

The Great Fruit are not focused on accessibility or being formatted for a wider audience. > Fuckingyoung.

Our “badtrip” under the radar at Highsnobiety.

По-русски: Afisha, mixmag, knife.media, Colta, the Flow, furfur, W-O-S.

Lapti & Nocow – Sirenas

The Great Fruit production (2015).
Cast: Petr Skvortsov, Alexander Dmitriev, Larisa Kokoeva, Isabelle Eidlen.
Director/editor – wild is
Producer – Roman Ruktansky
DP – Timóteus Motskus
Gaffer – Valentin Babich
MUA – Olga Surina
Hairstyle – Arsenii Shvets (Noir)

Special thanx to Kristina Mettus & Vyacheslav Grigoriev.

Music + Video = Cognitive dissonance.
October 9th, 2015, fourth vinyl release of “GOST ZVUK”. It’s Lapti’s first and long-awaited album. For this occasion we prepared a music video to one of the tracks from this album. It’s a feat. of Alexey Lapti and Alexey Nikitin aka Nocow, called “Sirenas”.

More at Calvert, клип в рейтинге 100 великих клипов года, и на фур-фуре.

2022   Fashion film   Music video   Wild † Is   ГОСТ Звук

NUW — concept store creation: naming, brand identity, interior design & online shop (website) design.

New + Now = NUW.

Logotype SIGN was created by wild is in collaboration with Timur Zima <3 with using the font by David Gobber (Part of #nguyengobber in Vienna). And here is the WORKFLOW:

New + Now = NUW.

NUW — CONCEPT CONQUEST STORE.
CURRENTLY NUW PROPOSES MORE THAN 1000 CLOTHING & FOOTWEAR ITEMS FROM
A CAREFULLY CURATED SELECTION OF INTERNATIONAL BRANDS like 032c, Snow Peak, nanamica, Carhartt Wip, Manastash, C.P. Company, ROA Hiking, Etudes, Oakley, Suicoke, All in, A.P.C., Hoka One One and so on...

Photos by Ujin SUX.

NUW fake abbreviations:
Never Unisex Wardrobe
National Union of Workers.

NUW = Best Buy.

2022   Art   Brand identity   Design   Fashion   Merch   Print   Web-site   Wild † Is
2022   Art   Design   Print   Wild † Is
2022   Campaign   Commercial   Fashion   Fashion film   Video   Wild † Is

PENETRATE x NUW: Сollab logo design & shootings.

PENETRATE — Independent jewellery Brand from Seoul, South Korea.
Every thing produced in our time will become vintage.

Poster by OWNXENEMY.
2022   Art   Brand identity   Commercial   Design   Fashion   Merch   Print   Video   Wild † Is
2022   Commercial   Fashion   Fashion film   Teaser   Video   Wild † Is

STEP in WIDTH$

16mm Film of Fashion...
Coco Jojo productions presents “Step in Width”:

Directed by Coco Jojo
Produced by Coco Jojo
Music by by Coco Jojo
Cast: by Coco Jojo as Coco Jojo and other...
Styled by https://nuw.store
2022   Campaign   Fashion   Fashion film   Video   Wild † Is
2022   Music video   Video   Wild † Is

POEXXXALI 3

3rd audio/video release of one and only Darkmenistan based rock-n-roll band poexxxali
+ merch designs & friendly fire PROduct placement$$$.
1:

LETASCA x POEXXXALI “Darkmenistan warior” capsule collection by the Great Fruit.

Letasca is a Milan based brand, built on the concept of merging functionality with a refined aesthetic. Essentially Letasca approaches contemporary menswear with a utilitarian attitude that combines ‘form and function’ to redefine the anatomy of the neo-urban man’s uniform. Letasca was launched in 2015, starting by launching a mono product – the now iconic multi pocket vest, to carry your everyday items hands free. Distinguished by this unique design and the use of technical fabrics, today, each piece boasts of practical elements that add value to identity.

Are U still hungry 4 poexxxali merch?
POEXXXALI HOT CHIPS by Paket Kartoshki de$igned by the Great Fruit:

Photos by Sergey Kostromin

Premiera at KNIFE MEDIA

2019   Art   Campaign   Commercial   Design   Fashion   Fashion film   Instagram design   Merch   Music video   Post-promo   Print   Promo   Video   Wild † Is
2019   Doc   Music video   Video
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