the Great Fruit

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DIY PROduction is curated by wild isadd word.
Since 2011. Our work can be divided in two sections:

VIDEODESIGN

Video types:

Music videoFashion filmPromoPost-promoCampaignDocShowcaseBackstageTeaserCommercialReport

Design sorting:

Brand identityDigitalInstagram designMagazineBookPrint † Special project † Web-siteMerchFashionArt

Brands we worked with: YSL, BMW, Cadillac, adidas Originals, Hennessy, H&M, Puma, PAIRS, Interview Russia, Tsvetnoy Central Market, KM20, Два Мяча, eclectic, пакет картошки, LETASCA, by Stolie, ГОСТ Звук, Wicked Bass Records, POEXXXALI, Local Talk Records, New Flesh Records, Утро…

Press about ass us:
The reason for that authenticity is not only careful production work but The Great Fruit’s passion for what they do — and the fact... > Calvertjournal.

The Great Fruit started in 2011 as a small design studio set up by Valdis Bielykh and Ed Blagievsky... > i-d.vice.com.

The Great Fruit direct the second music video off the “Of No Memory” EP. >INRUSSIA.

The Great Fruit are not focused on accessibility or being formatted for a wider audience. > Fuckingyoung.

Our “badtrip” under the radar at Highsnobiety.

По-русски: Afisha, mixmag, knife.media, Colta, the Flow, furfur, W-O-S.

POEXXXALI 3

3rd audio/video release of one and only Darkmenistan based rock-n-roll band poexxxali
+ merch designs & friendly fire PROduct placement$$$.
1:

LETASCA x POEXXXALI “Darkmenistan warior” capsule collection by the Great Fruit.

Letasca is a Milan based brand, built on the concept of merging functionality with a refined aesthetic. Essentially Letasca approaches contemporary menswear with a utilitarian attitude that combines ‘form and function’ to redefine the anatomy of the neo-urban man’s uniform. Letasca was launched in 2015, starting by launching a mono product – the now iconic multi pocket vest, to carry your everyday items hands free. Distinguished by this unique design and the use of technical fabrics, today, each piece boasts of practical elements that add value to identity.

Are U still hungry 4 poexxxali merch?
POEXXXALI HOT CHIPS by Paket Kartoshki de$igned by the Great Fruit:

Premiera at KNIFE MEDIA

2019   Doc   Music video   Video
2019   Art   Design   Fashion   Instagram design   Merch   Print

POEXXXALI 2: vinyl, pack & booklet design

Second release of POEXXXALI.
KNIFE.MEDIA about it.

Vinyl Mers 130p. Shop online 24/7 worldwire sheeping or DIGstore at Moscow.

Pack half2half:

“Twice a dinosaur” artwork by Alina Vinogradova.
Design by wild is.

Original canvas by Alina Vinogradova. Photo by Alexey Nikishin.

$hitty booklet inside:

“Dogz don’t give a $hit” backstage & cover photo by Maria Persheeva.
Bone$ “nevercome” drawings by Vladick Shuba. 

Centrale poster photo by Timofey Kolesnikov.

Not 4 sale edition.
Only 30p.:

Pack, booklet & vinyl designed by wild is of theGF.

© 2019 the Great Fruit.
Photos by Alex Kulikov.

2019   Art   Book   Design   Fashion   Magazine   Merch   Print   Wild † Is

Cycle jersey №2

Special COOLlaboratio of MOSKOVSTYLE Cycling Team & POEXXXALI band by the GF.
Not 4 sale.

Designed by wild is.
Produced by veter.

SPEZIAL 4 MOSKOVSTYLE:

2019   Art   Design   Fashion   Merch   Print   Wild † Is
2019   Art   Music video   Video
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