the Great Fruit

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Platform for visual content creators is curated by wild is & add word. Since 2011. Our work can be divided in two sections:

VIDEO & DESIGN

Video types:

Music video † Fashion film † Promo † Post-promo † Campaign † Doc † Showcase † Backstage † Teaser † Commercial † Report …

Design sorting:

Brand identity † Digital † Instagram design † Magazine † Book † Print † Special project † Web-site † Fashion † Art…

Brands we worked with: YSL, BMW, Cadillac, adidas Originals, Hennessy, H&M, Puma, PAIRS, Interview Russia, Tsvetnoy Central Market, KM20, Два Мяча, eclectic, by Stolie, ГОСТ Звук, Wicked Bass Records, POEXXXALI, Local Talk Records, New Flesh Records, Утро…

Press about ass us:
The reason for that authenticity is not only careful production work but The Great Fruit’s passion for what they do — and the fact... > Calvertjournal.

The Great Fruit started in 2011 as a small design studio set up by Valdis Bielykh and Ed Blagievsky... > i-d.vice.com.

The Great Fruit direct the second music video off the “Of No Memory” EP. >INRUSSIA.

The Great Fruit are not focused on accessibility or being formatted for a wider audience. > Fuckingyoung.

Our “badtrip” under the radar at Highsnobiety.

По-русски: Afisha, mixmag, knife.media, Colta, the Flow, furfur, W-O-S.

POEXXXALI 2: vinyl, pack & booklet design

Second release of POEXXXALI.
KNIFE.MEDIA about it.

Vinyl Mers 130p. Shop online 24/7 worldwire sheeping or DIGstore at Moscow.

Pack half2half:

“Twice a dinosaur” artwork by Alina Vinogradova.
Design by wild is.

Original canvas by Alina Vinogradova. Photo by Alexey Nikishin.

$hitty booklet inside:

“Dogz don’t give a $hit” backstage & cover photo by Maria Persheeva.
Bone$ “nevercome” drawings by Vladick Shuba. 

Centrale poster photo by Timofey Kolesnikov.

Not 4 sale edition.
Only 30p.:

Pack, booklet & vinyl designed by wild is of theGF.

© 2019 the Great Fruit.
Photos by Alex Kulikov.

May 4   Art   Book   Design   Fashion   Magazine   Print   Wild † Is

Cycle jersey №2

Special COOLlaboratio of MOSKOVSTYLE Cycling Team & POEXXXALI band by the GF.
Not 4 sale.

Designed by wild is.
Produced by veter.

SPEZIAL 4 MOSKOVSTYLE:

Apr 26   Art   Design   Fashion   Print   Wild † Is
Apr 8   Art   Music video   Video
Apr 4   Art   Brand identity   Design   Wild † Is

«Кинофорум» trailer for V-A-C

«Кинофорум» — rare films fest by V–A–C foundation.
Trailer produced by the Great Fruit, soundtrack by POEXXXALI.

В «Юности» пройдет кинофорум «От себя»

Apr 4   Commercial   Promo   Teaser   Video   Wild † Is
Mar 11   Art   Design   Fashion   Instagram design   Print   Wild † Is

Moscow Underground | Ep 1 of 2 | Boiler Room x Ballantine’s True Music

Our videoz about Rabitza club became a part of this one:

Boiler Room and Ballantine’s spent some time in Moscow meeting the artists, promoters and venue owners who play a key part in the creation of their underground. We hear how growing commercial interests and the negative public perception of nightclubs has led to a string of venue and event closures, but not without retaliation.

The determination to stay strong and build bigger is evident and has pushed different communities even closer together.

Djmag.com about it.

Feb 27   Doc   Report   Video   Wild † Is

Eclectic magazine “Pilgrimage” Issue 5 / SS 2016

Art direction & layout design.

This issue presents itself as two independent yet connected into one magazines. It is composed by 190 pages. Side A contains unique content reflecting on fashion and developed specifically under Eclectic’s unique concept, the Side B on the other hand is composed by interviews with the influencers from the spheres of art, culture and music.

This limited edition magazine can be purchased online or in selected stockists around the world such as Tate Modern (London), Le Palais de Tokyo (Paris), Athenaeum Boekhandel (Amsterdam), Cosmos Book Co. (Hong Kong), Armani Books (Milano), Mulberry Iconic Magazine (New York) among many others.

Side A:

Synchrodogs
Anrealage
Wanda Nylon
Gorsad
Akira Matsuo

…

$EN$E$‡SENSES ($$$ = 666). For a correct read refer to numeration:

+ #eclecticeats & eastern roads.

“Nexus of Niche” by Wanda Nylon
“Inside you” by Synchrodogs
& CREED:

MIDPOINT between A-side & B-side.
Flip the magazine & start read from the other side >

+stockists: this limited edition magazine can be purchased online or in selected stockists around the world such as Tate Modern (London), Le Palais de Tokyo (Paris), Athenaeum Boekhandel (Amsterdam), Cosmos Book Co. (Hong Kong), Armani Books (Milano), Mulberry Iconic Magazine (New York) among many others.

...side B on the other hand is composed by interviews with the influencers from the spheres of art, culture and music:

B Contents:

Andrey Bartenev
Jan Fabre
Igor Samolet
DIIV
Savages
Sun O)))
Tommy Cash

…

Tommy Cash:

Savages, DIIV, Sun O))):

Wanderings with Andrey Bartenev:

Jan Fabre & Igor Samolet:

Feb 27   Book   Design   Fashion   Magazine   Print   Wild † Is

“CGN” & “the NotS” books: design & production

Making/ Typewriting/ Publishing by the Great Fruit.

Proportions of the pages and the set of the bandwere executed according to the canons, established by Johannes Gutenberg and Peter Schaeffer, the pioneers of modern typography. Golden section serves as the basis for this canon.

The author’s world reveals yet another mystery before us. It is not a novel and not a detective. It is an opinion, a point of view, revision of concepts, poetry woven into people’s lives and vice versa.

“Second Skin” cover
Feb 25   Add † Word   Book   Design   Print   Wild † Is

PAIRS PROJECT: magazine identity & cover design

Eighteen Photographers in England, France, Holland, Iceland, Italy, Ukraine and Russia are given a roll of 35mm film to shoot and send the undeveloped roll along with a title to the curators. Each photographer is paired with a brand and will shoot their pieces on friends, family, models, objects, still life, etc. in adherence with the Dogme ‘16 rules.

Dogme ‘16:

  1. Shooting must be done on location, no studios.
  2. Props and sets must not be brought in; a location for a certain prop must be chosen where the prop is found.
  3. Once a meeting place has been chosen, only the fashion curator can bring clothes, but the subjects must dress themselves and choose their own clothes without further intervention of the fashion curator.
  4. Hair or make-up artists are not allowed.
  5. Camera must be handheld (no timer, or tripods).
  6. Special lighting is forbidden, except for a built in flash.
  7. Optical work and filters are forbidden.
  8. Temporal and geographic alienation is forbidden.
  9. Genre series are not acceptable.
  10. Must be shot on 35mm film.
  11. No post production.

We apply the dogme ‘95 techniques and reinterpretation of rules to the medium of analogue film.
We refuse budgets, special effects, post-production, modifications and other technical gimmicks that have seen the editorial and photography world saturated with:

We encourage imagery to further explore the story with the objective to engage the observer, not alienate. Photographers, brands, and other people involved will only be listed as “participants”, so the observer will not be biased to one series over another. We do not accept advertising, but only donations towards the limited printing costs. there are no more than 500 copies and it will not go into reprint. this is to show appreciation for the observers who seek to observe.

Publications:
Metal magazine: “the Truth Unravelled”.

Fucking young: “Pairs Project”.

Feb 25   Brand identity   Design   Fashion   Magazine   Print   Wild † Is
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