the Great Fruit

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DIY PROduction is curated by wild is & add word.
Since 2011. Our work can be divided in two sections:

VIDEO & DESIGN

Video types:

Music video † Fashion film † Promo † Post-promo † Campaign † Doc † Showcase † Backstage † Teaser † Commercial † Report …

Design sorting:

Brand identity † Digital † Instagram design † Magazine † Book † Print † Special project † Web-site † Merch † Fashion † Art…

Brands we worked with: YSL, BMW, Cadillac, adidas Originals, Hennessy, H&M, Puma, PAIRS, Interview Russia, Tsvetnoy Central Market, KM20, Два Мяча, eclectic, пакет картошки, LETASCA, by Stolie, ГОСТ Звук, Wicked Bass Records, POEXXXALI, Local Talk Records, New Flesh Records, Утро…

Press about ass us:
The reason for that authenticity is not only careful production work but The Great Fruit’s passion for what they do — and the fact... > Calvertjournal.

The Great Fruit started in 2011 as a small design studio set up by Valdis Bielykh and Ed Blagievsky... > i-d.vice.com.

The Great Fruit direct the second music video off the “Of No Memory” EP. >INRUSSIA.

The Great Fruit are not focused on accessibility or being formatted for a wider audience. > Fuckingyoung.

Our “badtrip” under the radar at Highsnobiety.

По-русски: Afisha, mixmag, knife.media, Colta, the Flow, furfur, W-O-S.

Z-Killer sountraxxx: “Panas Sonus killing the z” or W(UA)LFENSTEIN 2022

ANTI BONz 6pack soundtrack LP “W0(UA)LFENSTEIN 2022: Panas Sonus killing the z”

00:00 2402
03:03 tseglyaniy Telefon
06:22 zASIDka (ambush)
13:33 KOzAK laser killerang
16:19 desiderium (сумувати)
19:45 bboying on da BONz (bonus track)

Based on todays reality & wolfenstein 3d gaming childhood memories. Dedicated to all defenders of Ukraine.

Gear used:
#RolandR5
#YamahaDX21
#DoepferDarkTime
#MamMB33
#RolandMC303

Produced and recorded by Wild.is aka mikozawr
mastered by Alien Delon.

Original artwork by John Romero & Tom Hall
redesigned by the Great Fruit.

Jun 14   Art   Design   Digital   Music video   Wild † Is

NUW — concept store creation: naming, brand identity, interior design & online shop (website) design.

New + Now = NUW.

Logotype SIGN was created by wild is in collaboration with Timur Zima <3 with using the font by David Gobber (Part of #nguyengobber in Vienna). And here is the WORKFLOW:

New + Now = NUW.

NUW — CONCEPT CONQUEST STORE.
CURRENTLY NUW PROPOSES MORE THAN 1000 CLOTHING & FOOTWEAR ITEMS FROM
A CAREFULLY CURATED SELECTION OF INTERNATIONAL BRANDS like 032c, Snow Peak, nanamica, Carhartt Wip, Manastash, C.P. Company, ROA Hiking, Etudes, Oakley, Suicoke, All in, A.P.C., Hoka One One and so on...

Photos by Ujin SUX.

NUW fake abbreviations:
Never Unisex Wardrobe
National Union of Workers.

NUW = Best Buy.

2022   Art   Brand identity   Design   Fashion   Merch   Print   Web-site   Wild † Is
2022   Art   Design   Print   Wild † Is
2022   Campaign   Commercial   Fashion   Fashion film   Video   Wild † Is

PENETRATE x NUW: Сollab logo design & shootings.

PENETRATE — Independent jewellery Brand from Seoul, South Korea.
Every thing produced in our time will become vintage.

Poster by OWNXENEMY.
2022   Art   Brand identity   Commercial   Design   Fashion   Merch   Print   Video   Wild † Is
2022   Commercial   Fashion   Fashion film   Teaser   Video   Wild † Is

STEP in WIDTH$

16mm Film of Fashion...
Coco Jojo productions presents “Step in Width”:

Directed by Coco Jojo
Produced by Coco Jojo
Music by by Coco Jojo
Cast: by Coco Jojo as Coco Jojo and other...
Styled by https://nuw.store
2022   Campaign   Fashion   Fashion film   Video   Wild † Is
2022   Music video   Video   Wild † Is

UNDERDOG feat. Die Apotheke

2 WEEDEOZ FOR BROTHERS UNDERDOG & Die Apotheke.

Mr. PeeNUTt BURGER.

Weedeo by great_fruit.
$t¥L€D by NUW.
DOP konstantinmordvinov
Directed & edited by wild.is
Written by cheech_takta
Music by aliendelon & wild.is**
Supported by veravishnevaya & ujinsuxx

CAST: tout_est_noir, dima_bolotov, agaragulya, cheech_takta, wild.is.

the WORLD SWEETEST SAND_WiTCH

Directed & edited by wild is aka coco jojo
DOP Konstantin Mordvinov
Music by alien delon & wild is
Supported by Ujin suxx
CAST: Cheech Takta, Zyumba Zyumba, Azamat doggo of Letunov FM.

2022   Commercial   Promo   Teaser   Video   Wild † Is

Lapti & Nocow – Sirenas

The Great Fruit production (2015).
Cast: Petr Skvortsov, Alexander Dmitriev, Larisa Kokoeva, Isabelle Eidlen.
Director – Valdis Belykh
Producer – Roman Ruktansky
DP – Timóteus Motskus
Gaffer – Valentin Babich
MUA – Olga Surina
Hairstyle – Arsenii Shvets (Noir)

Special thanx to Kristina Mettus & Vyacheslav Grigoriev.

Music + Video = Cognitive dissonance.
October 9th, 2015, fourth vinyl release on Russian label “GOST ZVUK”. It’s Moscow beat-maker Lapti’s first and long-awaited album. For this occasion we prepared a music video to one of the tracks from this album. It’s a feat. of Alexey Lapti and Alexey Nikitin aka Nocow, called “Sirenas”.

More at Calvert, клип в рейтинге 100 великих клипов года, и на фур-фуре.

2022   Fashion film   Music video   ГОСТ Звук
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