the Great Fruit

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DIY PROduction is curated by wild isadd word.
Since 2011. Our work can be divided in two sections:

VIDEODESIGN

Video types:

Music videoFashion filmPromoPost-promoCampaignDocShowcaseBackstageTeaserCommercialReport

Design sorting:

Brand identityDigitalInstagram designMagazineBookPrint † Special project † Web-siteMerchFashionArt

Brands we worked with: YSL, BMW, Cadillac, adidas Originals, Hennessy, H&M, Puma, PAIRS, Interview Russia, Tsvetnoy Central Market, KM20, Два Мяча, eclectic, пакет картошки, LETASCA, by Stolie, ГОСТ Звук, Wicked Bass Records, POEXXXALI, Local Talk Records, New Flesh Records, Утро…

Press about ass us:
The reason for that authenticity is not only careful production work but The Great Fruit’s passion for what they do — and the fact... > Calvertjournal.

The Great Fruit started in 2011 as a small design studio set up by Valdis Bielykh and Ed Blagievsky... > i-d.vice.com.

The Great Fruit direct the second music video off the “Of No Memory” EP. >INRUSSIA.

The Great Fruit are not focused on accessibility or being formatted for a wider audience. > Fuckingyoung.

Our “badtrip” under the radar at Highsnobiety.

По-русски: Afisha, mixmag, knife.media, Colta, the Flow, furfur, W-O-S.

NUW — concept store creation: naming, brand identity, interior design & online shop (website) design.

New + Now = NUW.

Logotype SIGN was created by wild is in collaboration with Timur Zima <3 with using the font by David Gobber (Part of #nguyengobber in Vienna). And here is the WORKFLOW:

New + Now = NUW.

NUWCONCEPT CONQUEST STORE.
CURRENTLY NUW PROPOSES MORE THAN 1000 CLOTHING & FOOTWEAR ITEMS FROM
A CAREFULLY CURATED SELECTION OF INTERNATIONAL BRANDS like 032c, Snow Peak, nanamica, Carhartt Wip, Manastash, C.P. Company, ROA Hiking, Etudes, Oakley, Suicoke, All in, A.P.C., Hoka One One and so on...

Photos by Ujin SUX.

NUW fake abbreviations:
Never Unisex Wardrobe
National Union of Workers.

NUW = Best Buy.

UNDERDOG feat. Die Apotheke

2 WEEDEOZ FOR BROTHERS UNDERDOGDie Apotheke.

Mr. PeeNUTt BURGER.

Weedeo by great_fruit.
$t¥L€D by NUW.
DOP konstantinmordvinov
Directed & edited by wild.is
Written by cheech_takta
Music by aliendelon & wild.is**
Supported by veravishnevayaujinsuxx

CAST: tout_est_noir, dima_bolotov, agaragulya, cheech_takta, wild.is.

the WORLD SWEETEST SAND_WiTCH

Directededited by wild is aka coco jojo
DOP Konstantin Mordvinov
Music by alien delon & wild is
Supported by Ujin suxx
CAST: Cheech Takta, Zyumba Zyumba, Azamat doggo of Letunov FM.

Lapti & Nocow – Sirenas

The Great Fruit production (2015).
Cast: Petr Skvortsov, Alexander Dmitriev, Larisa Kokoeva, Isabelle Eidlen.
Director – Valdis Belykh
Producer – Roman Ruktansky
DP – Timóteus Motskus
Gaffer – Valentin Babich
MUA – Olga Surina
Hairstyle – Arsenii Shvets (Noir)

Special thanx to Kristina MettusVyacheslav Grigoriev.

Music + Video = Cognitive dissonance.
October 9th, 2015, fourth vinyl release on Russian label “GOST ZVUK”. It’s Moscow beat-maker Lapti’s first and long-awaited album. For this occasion we prepared a music video to one of the tracks from this album. It’s a feat. of Alexey Lapti and Alexey Nikitin aka Nocow, called “Sirenas”.

More at Calvert, клип в рейтинге 100 великих клипов года, и на фур-фуре.

POEXXXALI 3

3rd audio/video release of one and only Darkmenistan based rock-n-roll band poexxxali
+ merch designs & friendly fire PROduct placement$$$.
1:

LETASCA x POEXXXALI “Darkmenistan warior” capsule collection by the Great Fruit.

Letasca is a Milan based brand, built on the concept of merging functionality with a refined aesthetic. Essentially Letasca approaches contemporary menswear with a utilitarian attitude that combines ‘form and function’ to redefine the anatomy of the neo-urban man’s uniform. Letasca was launched in 2015, starting by launching a mono product – the now iconic multi pocket vest, to carry your everyday items hands free. Distinguished by this unique design and the use of technical fabrics, today, each piece boasts of practical elements that add value to identity.

Are U still hungry 4 poexxxali merch?
POEXXXALI HOT CHIPS by Paket Kartoshki de$igned by the Great Fruit:

Photos by Sergey Kostromin

Premiera at KNIFE MEDIA

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