the Great Fruit

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DIY PROduction is curated by wild is & add word.
Since 2011. Our work can be divided in two sections:

VIDEO & DESIGN

Video types:

Music video † Fashion film † Promo † Post-promo † Campaign † Doc † Showcase † Backstage † Teaser † Commercial † Report …

Design sorting:

Brand identity † Digital † Instagram design † Magazine † Book † Print † Special project † Web-site † Merch † Fashion † Art…

Brands we worked with: YSL, BMW, Cadillac, adidas Originals, Hennessy, H&M, Puma, PAIRS, Interview Russia, Tsvetnoy Central Market, KM20, Два Мяча, eclectic, пакет картошки, LETASCA, by Stolie, ГОСТ Звук, Wicked Bass Records, POEXXXALI, Local Talk Records, New Flesh Records, Утро…

Press about ass us:
The reason for that authenticity is not only careful production work but The Great Fruit’s passion for what they do — and the fact... > Calvertjournal.

The Great Fruit started in 2011 as a small design studio set up by Valdis Bielykh and Ed Blagievsky... > i-d.vice.com.

The Great Fruit direct the second music video off the “Of No Memory” EP. >INRUSSIA.

The Great Fruit are not focused on accessibility or being formatted for a wider audience. > Fuckingyoung.

Our “badtrip” under the radar at Highsnobiety.

По-русски: Afisha, mixmag, knife.media, Colta, the Flow, furfur, W-O-S.

COLDMAN

Kotzi Brown as a COLDMAN
Filmed by wild is
Music by Alien Delon
for My Casual Shop
#citroenxm #thegreatfruit #mycasualshop
Dec 19   Commercial   Fashion   Fashion film   Promo   Wild † Is

POEXXXALI 3

3rd audio/video release of one and only Darkmenistan based rock-n-roll band poexxxali
+ merch designs & friendly fire PROduct placement$$$.
1:

LETASCA x POEXXXALI “Darkmenistan warior” capsule collection by the Great Fruit.

Letasca is a Milan based brand, built on the concept of merging functionality with a refined aesthetic. Essentially Letasca approaches contemporary menswear with a utilitarian attitude that combines ‘form and function’ to redefine the anatomy of the neo-urban man’s uniform. Letasca was launched in 2015, starting by launching a mono product – the now iconic multi pocket vest, to carry your everyday items hands free. Distinguished by this unique design and the use of technical fabrics, today, each piece boasts of practical elements that add value to identity.

Are U still hungry 4 poexxxali merch?
POEXXXALI HOT CHIPS by Paket Kartoshki de$igned by the Great Fruit:

Photos by Sergey Kostromin

Premiera at KNIFE MEDIA

Nov 20   Art   Campaign   Commercial   Design   Fashion   Fashion film   Instagram design   Merch   Music video   Post-promo   Print   Promo   Video   Wild † Is
2019   Doc   Music video   Video
2019   Art   Design   Fashion   Instagram design   Merch   Print
2019   Art   Brand identity   Design   Wild † Is
2019   Music video   Promo   Wild † Is

POEXXXALI 2: vinyl, pack & booklet design

Second release of POEXXXALI.
KNIFE.MEDIA about it.

Vinyl Mers 130p. Shop online 24/7 worldwire sheeping or DIGstore at Moscow.

Pack half2half:

“Twice a dinosaur” artwork by Alina Vinogradova.
Design by wild is.

Original canvas by Alina Vinogradova. Photo by Alexey Nikishin.

$hitty booklet inside:

“Dogz don’t give a $hit” backstage & cover photo by Maria Persheeva.
Bone$ “nevercome” drawings by Vladick Shuba. 

Centrale poster photo by Timofey Kolesnikov.

Not 4 sale edition.
Only 30p.:

Pack, booklet & vinyl designed by wild is of theGF.

© 2019 the Great Fruit.
Photos by Alex Kulikov.

2019   Art   Book   Design   Fashion   Magazine   Merch   Print   Wild † Is

Cycle jersey №2

Special COOLlaboratio of MOSKOVSTYLE Cycling Team & POEXXXALI band by the GF.
Not 4 sale.

Designed by wild is.
Produced by veter.

SPEZIAL 4 MOSKOVSTYLE:

2019   Art   Design   Fashion   Merch   Print   Wild † Is
2019   Art   Music video   Video

«Кинофорум» trailer for V-A-C

«Кинофорум» — rare films fest by V–A–C foundation.
Trailer produced by the Great Fruit, soundtrack by POEXXXALI.

В «Юности» пройдет кинофорум «От себя»

2019   Commercial   Promo   Teaser   Video   Wild † Is
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