Drone operator Denis Klubnichkin (kinolet)
Drone pilot Victor Pushkin
Directed & produced by wild is.

Post-production by the Great Fruit & Fine Day.

few words by PAIRS

Second release of POEXXXALI.
KNIFE.MEDIA about it.

Vinyl Mers 130p. Shop online 24/7 worldwire sheeping or DIGstore at Moscow.

Pack half2half:

“Twice a dinosaur” artwork by Alina Vinogradova.
Design by wild is.

Original canvas by Alina Vinogradova. Photo by Alexey Nikishin.

$hitty booklet inside:

“Dogz don’t give a $hit” backstage & cover photo by Maria Persheeva.
Bone$ “nevercome” drawings by Vladick Shuba. 

Centrale poster photo by Timofey Kolesnikov.

Посмотреть эту публикацию в Instagram

От прог-рока до хэппи хардкора: @poexalinavsegda выпустили качевую пластинку. Оформление – шик, есть большой цветной буклет с фото. Мы в восторге. Цена: 1900р. Забрать можно в нашем магазине. #digstore

Публикация от DiG (@digstore) 2 Май 2019 в 2:28 PDT

Not 4 sale edition.
Only 30p.:

Pack, booklet & vinyl designed by wild is of theGF.

© 2019 the Great Fruit.
Photos by Alex Kulikov.

Special COOLlaboratio of MOSKOVSTYLE Cycling Team & POEXXXALI band by the GF.
Not 4 sale.

Посмотреть эту публикацию в Instagram

@moskovstyle x @poexalinavsegda by #thegreatfruit #jersey

Публикация от G F (@great_fruit) 26 Апр 2019 в 5:12 PDT

Designed by wild is.
Produced by veter.

SPEZIAL 4 MOSKOVSTYLE:

Посмотреть эту публикацию в Instagram

@moskovstyle чемпионы!

Публикация от ПОЕХАЛИ / POEXXXALI (@poexalinavsegda) 21 Май 2019 в 4:29 PDT

About ХАСКИ.

Посмотреть эту публикацию в Instagram

#poster #logo by #thegreatfruit

Публикация от The Great Fruit (@great_fruit) 30 Мар 2019 в 3:42 PDT

Посмотреть эту публикацию в Instagram

Приглашаем всех желающих в «Юность» (4–7 апреля) на фестиваль редких фильмов от @vacfoundation / #trailer by #thegreatfruit / саундтрек из грядущего альбома @poexalinavsegda

Публикация от The Great Fruit (@great_fruit) 2 Апр 2019 в 7:03 PDT

В «Юности» пройдет кинофорум «От себя»

Collab with TIMOFEY KOLESNIKOV

DOP TIMOFEY KOLESNIKOV
Model @KUDRY_MARI
Print @FORMAVISUAL
Style @AMUROVAMARINA
Make’n’hair @POLZA_MUA
Producer @ELEONORAKUZ
Gaffer @MIKEVONOTKOV
Design by WILD IS

Our videoz about Rabitza club became a part of this one:

Boiler Room and Ballantine’s spent some time in Moscow meeting the artists, promoters and venue owners who play a key part in the creation of their underground. We hear how growing commercial interests and the negative public perception of nightclubs has led to a string of venue and event closures, but not without retaliation.

The determination to stay strong and build bigger is evident and has pushed different communities even closer together.

Djmag.com about it.

Art direction & layout design.

This issue presents itself as two independent yet connected into one magazines. It is composed by 190 pages. Side A contains unique content reflecting on fashion and developed specifically under Eclectic’s unique concept, the Side B on the other hand is composed by interviews with the influencers from the spheres of art, culture and music.

This limited edition magazine can be purchased online or in selected stockists around the world such as Tate Modern (London), Le Palais de Tokyo (Paris), Athenaeum Boekhandel (Amsterdam), Cosmos Book Co. (Hong Kong), Armani Books (Milano), Mulberry Iconic Magazine (New York) among many others.

Side A:

Synchrodogs
Anrealage
Wanda Nylon
Gorsad
Akira Matsuo

…

$EN$E$‡SENSES ($$$ = 666). For a correct read refer to numeration:

+ #eclecticeats & eastern roads.

“Nexus of Niche” by Wanda Nylon
“Inside you” by Synchrodogs
& CREED:

MIDPOINT between A-side & B-side.
Flip the magazine & start read from the other side >

+stockists: this limited edition magazine can be purchased online or in selected stockists around the world such as Tate Modern (London), Le Palais de Tokyo (Paris), Athenaeum Boekhandel (Amsterdam), Cosmos Book Co. (Hong Kong), Armani Books (Milano), Mulberry Iconic Magazine (New York) among many others.

...side B on the other hand is composed by interviews with the influencers from the spheres of art, culture and music:

B Contents:

Andrey Bartenev
Jan Fabre
Igor Samolet
DIIV
Savages
Sun O)))
Tommy Cash

…

Tommy Cash:

Savages, DIIV, Sun O))):

Wanderings with Andrey Bartenev:

Jan Fabre & Igor Samolet:

Making/ Typewriting/ Publishing by the Great Fruit.

Proportions of the pages and the set of the bandwere executed according to the canons, established by Johannes Gutenberg and Peter Schaeffer, the pioneers of modern typography. Golden section serves as the basis for this canon.

The author’s world reveals yet another mystery before us. It is not a novel and not a detective. It is an opinion, a point of view, revision of concepts, poetry woven into people’s lives and vice versa.

“Second Skin” cover

Eighteen Photographers in England, France, Holland, Iceland, Italy, Ukraine and Russia are given a roll of 35mm film to shoot and send the undeveloped roll along with a title to the curators. Each photographer is paired with a brand and will shoot their pieces on friends, family, models, objects, still life, etc. in adherence with the Dogme ‘16 rules.

Dogme ‘16:

1. Shooting must be done on location, no studios.
2. Props and sets must not be brought in; a location for a certain prop must be chosen where the prop is found.
3. Once a meeting place has been chosen, only the fashion curator can bring clothes, but the subjects must dress themselves and choose their own clothes without further intervention of the fashion curator.
4. Hair or make-up artists are not allowed.
5. Camera must be handheld (no timer, or tripods).
6. Special lighting is forbidden, except for a built in flash.
7. Optical work and filters are forbidden.
8. Temporal and geographic alienation is forbidden.
9. Genre series are not acceptable.
10. Must be shot on 35mm film.
11. No post production.

We apply the dogme ‘95 techniques and reinterpretation of rules to the medium of analogue film.
We refuse budgets, special effects, post-production, modifications and other technical gimmicks that have seen the editorial and photography world saturated with:

We encourage imagery to further explore the story with the objective to engage the observer, not alienate. Photographers, brands, and other people involved will only be listed as “participants”, so the observer will not be biased to one series over another. We do not accept advertising, but only donations towards the limited printing costs. there are no more than 500 copies and it will not go into reprint. this is to show appreciation for the observers who seek to observe.

Publications:
Metal magazine: “the Truth Unravelled”.

Fucking young: “Pairs Project”.